About Prof. Marc Dotson


Prof. Marc Dotson is an Assistant Professor of Marketing at the BYU Marriott School of Business. He graduated with an M.Sc. from The London School of Economics and Political Science in 2009 and with a Ph.D. from The Ohio State University in 2016. His research interests include Bayesian inference, predictive modeling, consumer preference heterogeneity, and unstructured data.


  • Ph.D., Marketing, The Ohio State University, 2016
  • M.Sc., International Political Economy, The London School of Economics & Political Science, 2009
  • B.S., Political Science, Southern Utah University, 2008

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This workshop was made possible thanks to the generous support of Labex ECODEC

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